About Laura
Laura is a creative minded paid social and media planning specialist, with 12+ years of paid social media, integrated media planning and social strategy experience. Working with a variety of high-profile CPG, D2C and film and television clients, Laura has a proven track record of driving business results through data driven media planning and content strategy.
Strategy Storytelling: Highly fluent in translating the why’s of a campaign to marketing leadership, focusing on leveraging data-backed insights to sell through smart strategies
Paid Social Expertise: A background in paid social execution- from content workflows, to optimizing for the algorithm to in-depth media performance analysis - is crucial to my recommendations in the space
Integrated Media Planning: Develops integrated media campaigns that incorporate digital media buying along with other forms of media to solve business challenges, owning the process from deck outline, final presentation through execution
Team Leader: Long track record of directly managing teams of 6-8, while closely coordinating with large cross-disciplinary teams from creative to investment
Client Steward: Main point of contact with client leadership and key point of contact for senior leadership across multiple high-profile, high-touch brands